Nokia Look to Corner Budget Market With UK Release of Lumia 630
Just two days ago, Nokia released its most affordable Lumia model to date, the Lumia 630 into the market.
This phone, which is available in a variety of lively bright colours, is targeted at the lower end of the mobile phone market as it retails at just £89.95.
It will run on the Windows 8.1 platform and, according to an executive at Microsoft Devices, Conor Pierce, house plenty of great apps. He says that the device will “provide a premium experience at a affordable price point”.
The phone was launched simultaneously with the Lumia 635 at the Microsoft Build 2014 conference and showed Nokia’s intention to keep serving emerging markets.
And going through its features list, it’s hard to see why users will not fall in love with the Lumia 630. For starters, the has single and dual-SIM models, allowing you to stay in touch over different networks.
In terms of storage, users will not be moved by the 8GB internal memory that even some non-smart phones offer. But the upshot is the microSD slot that allows you to slip in up to 128 gigs of memory. Processing power is provided by a Snapdragon 400 quad-core CPU that offers a not so shabby 1.2GHz processing speeds.
This is aided by 512MB of RAM. Buyers of Nokia’s budget Lumia will also get 4.5 inches of screen under a Corning Gorilla Glass 3. Though not full HD, the 854×480 pixel display is quite clear.
The 9.2mm thickness makes the phone feel a little chunky but compared to the 10.4mm of its Android cousin, the Nokia X, it is rather nifty. At the back of the phone is a 5 megapixel camera which comes without a flash. While the Lumia 630 is enabled for 3G networks, it will not connect to 4G/LTE.
If you cannot do without 4G, you can opt for the slightly more robust Lumia 635 which comes with 4G connectivity. This device, which shared a launch date with the 630, sells for a little over £100.
The rest of the specs are more or less similar for the two phones.
The Lumia 630 was made available to buyers on Tesco, Amazon, Carphone Warehouse, EE and O2 from the 20th of May.
It will be a godsend for parents who would like to stay in touch with their kids without spending money on a high-end smartphone they can’t take care of.