Blackberry Losing Ground to Android & IOS in UK Market
The battle for the fingers and ears of the UK smartphone market appears to be thinning out into a two-horse race.
According to statistics availed by Kantar Worldpanel Comtech, the fight unsurprisingly seems to be between just Android and iOS in terms of mobile operating systems.
Android, Google’s mobile device platform, increased its slice of the pie by 1 percent to take it safely over the halfway mark at 52.8 percent. Apple’s iOS came in a distant second with a 30.2 percent share of mobile device users but also enjoyed a jump in its users by 2.2 percent.
Android’s positive results were attributed to a huge drop in the number of BlackBerry users, leaving it with a mere 1.6 percent of the market share.
The surge in Android’s figures is not all down to BlackBerry’s demise, experts at Kantar also acknowledged the entry into the market of smaller handset-making companies has fuelled the platform’s growth.
Chinese phone makers Huawei experienced particularly strong growth in this last quarter which was measured at a remarkable 123 percent. The fact that these upstarts are starting to eat into the territory of Samsung, iPhone and other established brands is an indicator of how price-conscious the smartphone market is becoming.
As people shop around for more pocket-friendly handsets, more and more of them are settling for Wiko, Huawei and other lesser known brands.
The search for cheaper smartphone alternatives has also proved a boon to some household names that had until recently lost a lot of ground. Analysts credit Motorola’s re-emergence as a force in this industry to its Moto G mid-range handset.
The phone offers users surprisingly many features for as little as £135.
Some mobile operators even had this phone on offer for an incredulous £110. For that much you get a 4G-ready phone running on Android 4.4 with a decent screen and lovely interface.
Despite the bleak outlook for the Canadian phone maker, bedraggled BlackBerry CEO John Chen still believes that his company is far from dead. “Yeah, we have problems, but we’re not dead,” he said at a conference in California recently.
Problems may be seen as an understatement for a company that has been making steady losses and recently saw its bid to force its way back into the retail smartphone business fall flat on its face.
But Chen hopes the shift of focus from retail to corporate clients will help reverse his company’s fortunes.